How to Increase Your Patient Volume and Referrals in a Compliant Manner

Learn practical strategies to grow your healthcare practice, strengthen referral relationships, and navigate healthcare fraud and abuse laws
About this Event

You can grow a healthcare practice. You just have to make sure you are paying for marketing, not paying for referrals.

Join the attorneys at Weaver Johnston Nelson for an in-person continuing medical education (CME) session exploring how healthcare providers can increase patient volume and referrals while navigating federal healthcare fraud and abuse laws.

Healthcare organizations can legitimately market their services, improve their digital presence, educate patients, and develop professional relationships. However, certain marketing arrangements, payments, and financial relationships can raise compliance concerns under federal law.

This practical session will help physicians and healthcare organizations better understand the distinction between legitimate marketing activities and potentially improper referral arrangements. Through real-world examples and a case study involving Forest Park Medical Center, WJN attorneys will discuss common compliance red flags and practical approaches to growing a practice while managing legal risk.

What You'll Learn

During this session, attendees will explore:

• Federal Anti-Kickback Statute: Understand how payments and other forms of remuneration connected to referrals can create compliance concerns.
• Stark Law: Learn the basics of physician self-referral restrictions and applicable exceptions.
• False Claims Act: Understand how certain improper referral arrangements can create additional liability.
• Compliant Healthcare Marketing: Explore practical strategies involving SEO, digital advertising, patient education, physician outreach, and community engagement.
• Marketing Agreement Red Flags: Identify potential risks involving compensation structures, referral volume, fair market value, and the actual services being provided.
• Practical Growth Strategies: Learn how to improve referral processes, evaluate marketing arrangements, document deliverables, and measure practice growth.

About Weaver Johnston Nelson

Weaver Johnston Nelson is a Texas law firm serving healthcare providers and organizations on healthcare regulatory, transactional, corporate, and litigation matters. The firm's attorneys help healthcare organizations navigate complex legal requirements and make informed business decisions.

Weaver Johnston Nelson is accredited by the Texas Medical Association to provide continuing medical education for physicians.

This activity is designated for a maximum of 1 AMA PRA Category 1 Credit™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

This course has been designated by Weaver Johnston Nelson, PLLC for 1 credit of education in medical ethics and professional responsibility.

Weaver Johnston Nelson, PLLC is accredited by the Texas Medical Association to provide continuing medical education for physicians.