How to Grow Your Business With Online Courses and eLearning in 2026

If you’ve ever wondered how to turn your expertise into an online course or eLearning program, and actually make money from it, this workshop is for you.

This session will provide practical, up-to-date guidance on how service-based business owners can scale their expertise through online courses and eLearning programs

Online business strategist Lou Blakely will walk you through what’s working (and what’s not) in today’s fast-changing digital education space. You’ll learn the proven steps to create, launch, and scale an online program that grows your business, while giving you the business freedom no other business models offer.

Whether you’re just getting started or already have an online offering you want to grow, you’ll walk away with a clear plan and practical next steps.

LEARNING OUTCOMES

• How to create an irresistible online offer that people want to buy
• Common mistakes to avoid (and costly myths to ignore)
• How to price, position, and sell your expertise
• The launch strategy that drives real growth

Participants will leave with a clear, actionable roadmap to turn their knowledge into a scalable revenue stream that supports long-term business growth.

TARGET AUDIENCE

Business owners who are interested in adding a new revenue stream to their business with an online course, group coaching program, monthly membership or digital products.

Service providers who are sick of trading their time for money and would like to package up their expertise into an online product.

Online business owners who already have an online course or other online product and would like to increase their sales.

PRESENTERS

Lou Blakely, Founder, Lou Blakely

Lou Blakely is an online business strategist and founder of her own online education business, where she helps service-based business owners scale sustainably with online courses and programs. Lou is also the host of The Online Course Creator Show podcast.

With over a decade of digital marketing experience, Lou was the first marketing hire at fast-growing tech startup Timely and later founded her own marketing agency. After helping to grow businesses across a wide range of industries in Australia and New Zealand, she experienced business burnout. That turning point led her to discover a better business model - one that aligned with the lifestyle she wanted. Lou made the shift to teaching her digital marketing expertise through online courses, replacing her agency income and building a business that supports both financial growth and personal freedom.

Lou has been featured in the NZ Herald, Hubspot, the Xero blog, and has spoken at Otago University. She has taught thousands of business owners how to turn their knowledge into scalable, profitable eLearning products using effective marketing strategies and proven launch systems.

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