How to get your first paying customers as a startup

Target Audience

You have an idea and wonder how to reach your clients and make them pay? That^s your workshop. For beginners & intermediates.

Workshop topic

Unlocking the formula: How to get your first paying customers as a startup. Learn how to leverage sales strategies with systematic and holistic frameworks in order to build and scale your sales organization.

What You Will Learn:

• Why Sales Matters Most of the Time: Understand why sales is often the make-or-break factor for startups and how to prioritize it from the beginning. No Sales - no startup.
• How to Screw Up Sales in Your Startup: Learn about the common mistakes startups make in their sales efforts and how to avoid them.
• How to Start with Sales: Get actionable insights on how to get started.
• What Advanced Sales Tactics Are a Game Changer: Discover advanced sales techniques that help you to grow.
• How to Navigate with a Holistic and Systematic Framework: Explore the St. Galler Revenue Navigator, a proven framework that helps you understand root causes of your sales setup in order to build your sales organization systematically and holistically.

Key elements of the workshop

Are you a tech-startup founder, planning on founding a tech-startup or simply a tech enthusiast wanting to explore „the business side of things“? Are you still looking for your first paying customers? Join us on the 27th of November at SPH ETH for an interactive workshop hosted by the Revenue Navigator Collective, where you'll discover the key sales strategies essential for your startup's success to close the first customer.

Sales is often the most critical aspect of a startup's journey. We always say: No sales - no revenue - no startup. Yet it's where many founders stumble. This event is designed to equip you with the knowledge and tools needed to avoid common pitfalls and create the basis to close your first customer. Whether you're just starting or looking to refine your sales strategy, this event is your chance to learn how to unlock the formula for sales success in your startup.

About the speaker

Matthias Erhart is a Strategic Revenue Captain and Monja Hentschke a Relationship Champion at Revenue Navigator Collective. They both have tons of experience in supporting projects entering the next stages of making revenues.

Host or Publisher ETH Student Project House