How to create captivating videos for lead generation

If you’re attending in person, please arrive no later than 15 minutes before the start time of this event.

Video content is the most impactful form of marketing tool today, and you can harness its power with a device you already own – your smartphone. This workshop is a must for small businesses looking to boost their online presence and generate leads through engaging video content.

Led by Rebecca Thomson, Director of Local Marketing Made Easy, you’ll learn how to produce high-quality videos that captivate your audience using just your smartphone. This workshop covers everything from Instagram Reels and TikTok to leveraging affordable editing apps and strategic planning for lead generation. Gain hands-on experience and expert advice to take your video marketing to the next level.

Overview:

- Create stellar videos on a budget using your smartphone.

- Explore the best free and affordable video editing apps.

- Utilise IG Reels and TikTok to drive engagement.

- Develop strategic plans for effective video content.

- Participate in interactive sessions to refine video techniques.

- Learn distribution strategies to maximise reach and impact.

Host or Publisher British Library, Business & IP Centre