How to Create a Content Plan that Aligns with Your Organization's Goals

Meeting Room: Downstairs conference room "A".

Join the American Marketing Assocation - Indianapolis chapter (AMA Indy) for an engaging event hosted at Raybourn Group International (RGI), featuring a dynamic panel discussion with five experienced staff members representing a variety of clients.

Each panelist will share a specific marketing strategy they’ve successfully implemented, offering practical approaches on topics ranging from:

• Campaign planning and audience engagement
• Data-driven decision-making
• Resource optimization.

Attendees will leave with actionable insights they can adapt to their own organizations, helping them strengthen current marketing efforts, uncover new opportunities, and refine their overall strategy. This session is designed to provide fresh perspectives, proven tactics, and inspiration to elevate your marketing success.

In this presentation panelists will cover topics such as:

• Developing effective content and editorial calendars
• Tailoring messaging to specific audiences
• Maximizing efficiency by repurposing content across multiple platforms.

Attendees can expect to see visual examples of each topic and hear in-depth insights from each panelist on how they work through these strategies to best fit their clients’ needs.

Feel free to check out RGI's blog & LinkedIn.

• Angelina Valante | Marketing and Communications Coordinator
• Emilee Wilson | Marketing and Communications Coordinator
• Jack Hamilton | Senior Communications Coordinator
• Rachel Daeger | Director of Communications | Editor

Drinks & light lunch will be provided.

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Host or Publisher AMA Indy