How to Craft a Winning Go-To-Market Story

Identifying a unique brand position and communicating a differentiated value proposition is a key challenge for businesses of all shapes and sizes--from freelancers and microbusinesses, to start-ups, and even artists. In this session, How to Craft a Winning Go-to-Market Story, learn how to communicate your unique offering and work in a story that will resonate meaningfully with your target audience, in a relevant and differentiated way.

In this session, you will:

• Learn the foundational elements to building a successful go-to-market story
• See how these elements come together to get to a core idea for the story
• Understand how the shape of the story shifts depending on which marketing channels and where the story needs to meet the audience in their decision journey to buy from you

Know what’s Happening Next — before everyone else does.

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Host or Publisher Meshin Movement