How to Craft a Winning Go-To-Market Story

Learn how to shape a strategic story that resonates with your audience and creates a meaningful connection between their needs and your work
About this Event

Identifying a unique brand position and communicating a differentiated value proposition is a key challenge for businesses of all shapes and sizes--from freelancers and microbusinesses, to start-ups, and even artists. In this session, How to Craft a Winning Go-to-Market Story, learn how to communicate your unique offering and work in a story that will resonate meaningfully with your target audience, in a relevant and differentiated way.

In this session, you will:

• Learn the foundational elements to building a successful go-to-market story
• See how these elements come together to get to a core idea for the story
• Understand how the shape of the story shifts depending on which marketing channels and where the story needs to meet the audience in their decision journey to buy from you