How to Choose Yourself as an Artist with Michael Foley

Michael Foley says: The question I get asked most as a gallerist is, “How do I choose the artists I represent?” The better question is, “How can I choose myself to be a successful artist without waiting for a gallery to represent me?” Whether you want to work with a gallery sometimes, all the time, or not at all, you can devise a strategic plan to move your career forward.

I will introduce you to less traditional and unorthodox approaches to present and sell your work and discuss a social media plan for effective communication, variety, and stickiness. I will tell you how to apply to competitions, what competitions to apply for, and other opportunities worth your time, effort, and resources.

I'd like to address some practical strategies for approaching galleries, professionalizing your portfolio, and having a clear artist statement.There are three types of artists: ones with a gallery, ones without a gallery, and ones with a gallery when they choose to have one. This discussion will help you determine which path is right for you.

This event will be held IN-PERSON ONLY at Soho Photo Gallery. Seat is limited. Please do NOT register if you cannot be there IN-PERSON. One seat per person.

Speaker Bio: Michael Foley:

Michael Foley opened his eponymous gallery in the fall of 2004 after fourteen years of working with notable photography galleries, including Fraenkel Gallery, Howard Greenberg Gallery, and Yancey Richardson Gallery.
In 2002, Foley continued his interest in educating and working with artists by serving on the faculty of the School of Visual Arts, Fashion Institute of Technology, and International Center of Photography, where he teaches and lectures on contemporary photography issues at the undergraduate and graduate levels.
He joined Leica in 2023 as the Gallery Director of the New York Meatpacking Store & Gallery.
Foley lives in Manhattan with his wife, Maya, and son, Jack.
(Photo: Tamanna Islam)

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