How to Be a Magnetic Storyteller (Even if You Hate Video)

The most powerful tool you have is your story — but telling it on camera can feel awkward, intimidating, or just plain exhausting. In this session, Emmy-winning video producer Erica Hanna shares practical, real-world tips to help you show up with more confidence, create content people actually pay attention to, and use AI tools to simplify the process.

You’ll learn:

• Tricks to feel more natural and confident on camera
• Hook techniques that make people stop scrolling
• How to use AI for scripting, editing, and idea generation (without sounding robotic) - perfect prompts to do this!

Whether you're creating videos for your business, your boss, or your personal brand, you'll leave with actionable tools to make storytelling easier, faster, and more fun.

Meet Your Speaker

Erica Hanna is a six-time Emmy Award–winning video producer, director, and speaker with over 20 years of experience helping brands and nonprofits tell unforgettable stories. She’s the founder of Puke Rainbows, a Minneapolis-based video production company that specializes in heart-centered, narrative-driven content.

Erica has worked with clients like Prince, Target, Black Voters Matter, National Menopause Foundation, AARP, Bravo, and Women Winning, blending strategy, story, and soul into content that creates real connection. In 2022 she co-founded a generative AI startup before recently stepping back to follow her heart: educating others about using AI tools and video in creative, ethical, and empowering ways.

Whether she’s producing a high-impact brand film, commercial, or mini doc...or teaching a workshop on how to be more confident on camera, Erica is known for making complex ideas feel human, actionable, and even a little fun. In her spare time, you'll find her in the pool, at the karaoke mic, or looking for her keys...which tend to be lost more often than not.

Improving is a modern digital services company that offers IT consulting, software development, and agile training across the globe.

8:00 am - Networking/Coffee & Breakfast (bagels, cream cheese, & bacon)

8:25 am - Welcome/Announcements

8:30 am - Presentation

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