How Strategy Drives Design

Moderators & Co-Leads: Colleen Riddell & Emily Babel

Join us for a discussion about leveraging strategy (design thinking) in your graphic design / branding work. Strategy coupled with design thinking is a business approach that uses strategy and design, as tools to help customers solve real-world problems.

This is an initimate group discussion (limit of 15 participants) that will cover:

• The importance of starting with a solid strategy when building or rebuilding a brand.
• How bad design damages brands.
• The 7 Cs of strategy.
• How to properly use design as a business-building tool.

Thanks Kennedy Consultants for hosting us! Kennedy Consultants is located at 825 Delta Ave on the top floor of the building. The yellow brick building is on the corner of Delta and Alpine. Park anywhere in the three-level parking lot behind CVS. Look for the circle K logo on the back steps across from the parking lot. Come up the metal steps and come on in.

Event Notes:

• This is an in-person event.
• The capacity for this venue is 15 people. If your schedule changes and you can no longer attend, please cancel your registration so it allows for someone else to register and attend.
• All are welcome at our community meetings. You do not have to be an AMA member to attend.

With the input of those who attend the soft launch, the AMA Cincinnati Design Community will endeavor to host and facilitate regular meetings that discuss the current design landscape, job market, software, tools, trends, and more. We look forward to supporting you in the future.

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

Learn more at AMACincinnati.org

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