How Stories Become Legends

Explore how stories become legends, pass on traditions, and stick around a long time. Four iconic storytellers share their favorite tales and reveal how they have used stories to build everything from better ways to appreciate the natural world to multi-billion-dollar theme parks.

• Bob Allen: Former Disney creative executive, founder of the brand and experience design firm IDEAS and the Zennovation Network
• Rick Allen: Former Walt Disney World Operations executive
• Jody Maberry: Entrepreneur and nationally celebrated podcast host
• Bob Weis: Author and past President of Walt Disney Imagineering

Hear from the leaders behind some of the world’s most celebrated places and experiences, examine how and why story works, how to tell better ones, and how stories become legends.

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Host or Publisher UCF Themed Experience