How Smart Businesses Win More Clients
About this Event
Your marketing didn't stop working all at once. It shifted.
When potential clients need help, they rarely ask for "the best" anymore. They stack specific criteria: specialty, location, language, and precise scenarios. They ask Google's AI, ChatGPT, or search across multi-step platforms. They read one conversational recommendation and act on it.
If your business isn't part of that early-stage conversation, clients can't choose you.
What We Will Cover
Michael Brant and Jonathan Ghiloni walk you through what’s driving AI search in 2026 and how to position your business to get cited.
Michael Brant: The 3 Signals AI Looks For (The C.A.R. Model)
- Clarity: Does a machine instantly know what you do, who you serve, and where?
- Authority: How recent reviews and mentions build proof off your site.
- Reinforcement: Why matching your details (NAP) across every channel builds system confidence.
Jonathan Ghiloni: Execution & Systems
- How to take what you learn and turn it into an ongoing system so your visibility stays fixed, without adding another overwhelming project to your week.
What You Will Leave With
- Your C.A.R. Visibility Score: Evaluated live on your phone in under 3 minutes during the first 10 minutes.
- A Targeted Action Plan: Identify your single lowest pillar so you know exactly which gap to fix first.
- Immediate Fixes: Tactical adjustments you can make this week without hiring an agency.
- Digital Visibility Report: Delivered straight to your inbox post-event.
Who Should Attend
Owners of local service businesses, professional practices, trades, and consultants who do great work and need their online visibility to reflect it.
Who This Isn't For
Anyone looking for a quick "guaranteed ranking" trick. AI citation mechanics move on real signals, not shortcuts.
Free Admission | Coffee at 10:00 AM | Bring your smartphone to complete your live score.
Agenda
🕑: 10:00 AM - 10:10 AM
Coffee and introductions
Info: Grab a seat and scan the code on the screen. You'll score your own business before we start, and we'll use that score about twenty minutes in.
🕑: 10:10 AM - 10:20 AM
Welcome and framing
Host: Jonathan Ghiloni
Info: Jonathan Ghiloni opens with what's actually changed for local businesses in the last two years, and why the usual answer isn't working.
🕑: 10:20 AM - 10:50 AM
The three signals that decide whether you get recommended
Host: Michael R Brant
Info: Michael Brant walks through the C.A.R. model: Clarity, Authority, and Reinforcement. Real before-and-after examples, a live test you run on your own phone, and three specific actions for each pillar that you can do yourself this week. We'll rewrite a couple of homepage messages live in the room.
🕑: 10:50 AM - 11:05 AM
Q&A Session
Info: Both of us, together. Bring the specific problem, not the general one.
🕑: 11:05 AM - 11:15 AM
Making it stick
Info: Jonathan closes on how to operationalize the fix so it doesn't become another good idea that dies in your inbox.
🕑: 11:15 AM - 12:00 PM
Networking
Info: Bring some business cards and stick around. That's usually where the useful conversations happen.
Where is it happening?
Event Location & Nearby Stays:
USD 0.00
