How Postman unlock the power of their customers - at Austin Tech Week

How Postman unlock the power of their customers

An exclusive session for Austin Tech Week

Postman — the world’s leading API platform, used by over 30 million developers — has built one of the tech sector’s most successful customer advocacy programs. Their videos feature global brands like WhatsApp, PayPal, Meta, and HubSpot.

But it didn’t happen overnight.

In this exclusive Austin Tech Week workshop, Hilary Crane (Senior Program Manager, Customer Advocacy at Postman) will share what it really took to make advocacy video work — for their team, and for the customers they feature.

You’ll hear how they worked with strategic video agency Big Button to turn one-off stories into a repeatable, global program, and how they made participation something customers genuinely wanted to do.

Simon Crofts from Big Button will join Hilary to share practical steps, strategy, and lessons from helping Postman and other B2B tech companies make customer video a success.

What you’ll learn

• How Postman gets customers excited about taking part
• How to turn raw stories into high-impact video that builds trust and supports sales
• What it really takes — time, effort, and internal coordination
• How to make the process scalable, repeatable, and respectful of customers
• Pitfalls to avoid — and how to stay in control
  

Where and when

📍 Monday, October 20 at 4 p.m.

📌 Room 14D, WeWork, 600 Congress Ave, Austin, TX 78701

This event is part of Austin Tech Week—a five-day celebration bringing together the brightest minds in Austin’s tech ecosystem, happening October 20–24, 2025. Discover innovative ideas, connect with leaders and peers, and be part of shaping the future of tech in Texas. Learn more and grab your Austin Tech Week pass here: austintech.com.

Host or Publisher Simon Crofts