How Junk Kouture & Human Collective Captivate Audiences

Join us on Thursday 28th November for our next event where we will delve into sustainability, fashion and experiential marketing.
Troy Armour Founder and CEO of Junk Kouture will share the inspiring journey of Junk Kouture from inception in Ireland to becoming the world’s largest sustainable fashion competition. He will highlight the pivotal role that Experiential marketing played in this remarkable growth story.
Joining the panel discussion Conor Buckley Founder Human Collective will then share his story and the role that experiential has played to launch Human Collective and continues to play in building the brand.
This event is a must-attend for all marketeers and teams who are responsible for brands looking for new ways to leverage experiential marketing to elevate their brand presence.
About Our Speakers
Troy Armour
Troy Armour, Founder and CEO of Junk Kouture, launched the world's largest sustainable fashion competition 14 years ago in Northwest Ireland. A driven entrepreneur and philanthropist, Troy's mission is to inspire the next generation through creativity and environmental consciousness by challenging students to turn everyday junk into high-fashion masterpieces.
Conor Buckley
Human Collective Founder and son of trailblazer and activist Christine Buckley, Conor’s up-bringing was deep-rooted in morality as he witnessed his mother going head to head with the state for the rights of women and children raised in industrial schools around the country.
With activism in his blood, Conor began devising a plan for what would eventually become Human Collective after seeing American Diversity Educator Jane Elliot wearing a slogan sweater that read “There is only one race, the human race”.

Host or Publisher Marketing Society of Ireland