How CMOs Use Voice of Customer to Improve Revenue

Key Takeaways:

Initiating Feedback Collection: Learn where to begin with gathering and implementing customer insights.

Establishing Baselines: Set initial metrics to measure and track customer satisfaction improvements.Mitigating Customer Churn:

Understand and address the reasons behind customer departures to retain loyalty.Gaining Competitive Advantage: Analyze competitive dynamics to refine your market strategies.

Strengthening Relationships: Develop deeper connections with customers through strategic engagement.

Enhancing Onboarding: Optimize the customer onboarding process to ensure a positive first experience.

Bonus Insight: Don't miss out on Ben Holland’s expert marketing tips at the conclusion of the session.

Host or Publisher AMA American Marketing Association NY Capital Region