How Buyers & Sellers Find You Now: AI Search & Agent Visibility

In today’s market, buyers aren’t just finding agents through referrals and social media. They’re finding them through AI-powered search.

Tools like ChatGPT, Google, YouTube and Zillow (AI Integration) are increasingly shaping which agents show up and which don’t.

This class breaks down how AI search works, what content gets indexed and reused, and how small updates to your bio, MLS remarks, and online presence can dramatically improve your visibility without daily posting or chasing trends.

This is a practical, non-technical class designed to help agents understand where buyers and sellers are searching to find you and how to show up clearly, consistently, and credibly.

• How AI-powered search tools surface real estate agents
• Why bios, MLS remarks, and static content matter more than ever
• What AI systems can (and can’t) see when indexing you
• The difference between AI search and social media algorithms
• Simple visibility updates that don’t require daily posting

• Agents who want to be found beyond social media
• Agents working with buyers relocating or searching online first
• Agents who want clarity around AI without overwhelm
• Agents who want visibility that works quietly in the background

• A bio prompt designed for AI search visibility
• An MLS remarks prompt optimized for buyer-facing portals
• A “Where should my info live?” checklist
• Access to a custom GPT built specifically for this class

Know what’s Happening Next — before everyone else does.

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Host or Publisher Candice Coleridge