How Brands Navigate & Own The BIGGEST Live Sports Moments

How Brands Navigate & Own The BIGGEST Live Sports Moments is a panel discussion event built for advertising professionals who live at the intersection of sports, media, and creative.

Bringing together agency and sports experts, the discussion will explore how media strategy, breakthrough creative, and real-time content come together to maximize impact around the biggest live moments in sports. Attendees will gain practical insight into how to plan an integrated campaign leading into major games, respond in the moment as stories unfold, and extend the life of those moments across channels to build lasting brand equity and deeper fan engagement

Thank you to DIRECTV for sponsoring this event and helping bring this conversation to life! DIRECTV is a leading provider of live sports and premium entertainment, delivering fans unmatched access to the biggest games, leagues, and moments across screens. As a brand that has consistently shown up around the Super Bowl and created memorable live-sports campaigns, DIRECTV is a proud sponsor for this conversation on how brands navigate and own the biggest live sports moments.

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Host or Publisher AAF Austin