How AI Is Changing Search, Discovery and Brand Visibility

BCAMA’s Lunch & Learn Series: How AI Is Changing Search, Discovery and Brand Visibility 

BCAMA invites you to join us for the first event in our Lunch & Learn series. Our interactive Lunch & Learn sessions provide an opportunity to gain insights from a subject matter expert, ask questions, and network with like-minded marketers. 

Details: 

AI is changing how people search, discover, and choose brands, and it’s already impacting what gets seen (and what doesn’t).

This session is for marketers who are responsible for making sure their brands are found online, whether through websites, social channels, content or communications. It is also for anyone interested in how search is changing and what that means for their work. We will explain how search is moving beyond traditional SEO, show what AI-driven discovery looks like, and share ways to adjust your strategy so your brand remains visible and relevant. Attendees will learn how SEO and content expertise translates into an advantage in an AI-driven search and discoverability landscape.

You’ll leave with:

• A clear understanding of how search and discovery are changing (and what actually matters now)
• A simple framework for thinking about SEO in an AI-driven world
• Practical actions you can apply to your website, content and search strategies, as well as your reporting, to improve discoverability 
• Ideas you can apply immediately to support performance 

This is designed to be an interactive session, so bring your questions! 

Venue: 

We’ll be hosting the event at UBC Robson Square in Classrooms 150/180 located on the downstairs classroom level.

Schedule: 

• Registration Opens: 11:45 a.m.
• Lunch & Networking: 12:00–12:30 p.m.
• Presentation & Q&A: 12:30–1:30 p.m.
• Networking: 1:30 p.m - 2:00 p.m
  

Speaker:

Mike is a digital growth strategist with over 10 years of experience helping businesses drive millions in revenue through SEO and content marketing. He is the founder and operator of Demand Lift, a micro SEO/AEO consultancy and agency that's helped guide companies to 10X organic growth, with results that have made businesses acquisition-ready. Through Demand Lift, Mike and his team help clients build revenue-generating SEO & AEO strategies that go beyond traffic to deliver measurable brand and business growth.

Purchase Info:

• Member: $39 (Early Bird*); $49 (Regular)
• Non-member: $49 (Early Bird*); $59 (Regular)
• AMA Collegiate / Student: $20 (Early Bird*) ; $30 (Regular)
• Group rate: $35 per person (minimum of 6 and more)

*Early Bird ends at May 21, 2026

Book your ticket today before they sell out!

Full refunds will be honoured up to three business days before the event.

Questions? Email [email protected]

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