House of the Customer

How do you improve the customer experience?

In today’s competitive environment, brands of all types are faced with the challenge to provide a better and more consistent customer experience across digital and non-digital channels. Whether you're a marketing agency or an in-house department, Greg's talk will give you the tools to meet your clients' and stakeholders' needs for consistent results.

This means that companies must build a foundation for the future of customer relationships or lose relevancy in a crowded marketplace. Doing this, however, is not without its challenges. While many companies engage in digital transformations to modernize and anticipate future changes, these efforts are often fraught with delays, budget overruns, and many fail to deliver the results promised.

Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide, Victoria’s Secret, and Toyota.

Greg has written over 20 books on marketing and marketing technology, executive produces 5 business and marketing-related podcasts, including the award-winning .

Host or Publisher South Dakota Advertising Federation