Holistic Spirits Cocktail Competition

New Gallup data shows a major shift in drinking behavior. Only 54% of Americans report drinking alcohol — the lowest level in 90 years. At the same time, premium spirits are outpacing value segments 3x, signaling a clear shift toward quality and intention.

While mocktails meet demand, they often come with lower margins, and non-alcoholic spirits introduce challenges around shelf life and consistency. Bars are navigating a growing gap between zero-proof mocktails and full-strength cocktails.

The opportunity lies in bridging that gap, delivering full-strength cocktails aligned with modern wellness expectations.

Holistic Spirits is leading this shift as the first full-strength spirits brand built with intentional botanicals and science-backed trials that prove Origen Vodka and Harmony Gin are up to 500% less toxic than traditional spirits.

Please bring cash to tip bartenders please!!

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Host or Publisher Cali Vertical