Heritage Happy Hour: The Endup

Heritage Happy Hour: The Endup

Heritage Happy Hour is a convivial “no-host” gathering of heritage professionals, young preservationists, aficionados, friends, and Legacy Business cohorts interested in safeguarding San Francisco’s unique architectural and cultural identity. We get together on the Second Thursday of each month from 5-7 pm at a registered Legacy Business bar in San Francisco.

Originally opened in 1973 as an after-hours LGBTQ+ country western nightclub, today the Endup is a comfortably intimate day-club and after-hours spot in the SOMA neighborhood. For over 50 years, locals have come to know the saying, "everyone ends up at the Endup."

The Endup has created a dance culture centered on diversity and inclusion that invites people from all walks of life onto the dance floor. SOMA has been identified as one of San Francisco’s LGBTQ enclaves and is historic for the numerous LGBTQ properties, businesses, organizations, and individuals associated with the area, including the Endup.

The Endup has brought in top-tier rising performers and DJs over the years, including Wiz Khalifa, Bad Bunny, Nio Garcia, Mario, Derrick Carter, Doc Martin, and DJ Sneak. It has also been mentioned in various books, plays, and films including Tales of the City by San Francisco author Armisted Maupin, the 2000 film Groove, and the play The Sweetest Hangover.

The Endup was added to the Legacy Business Registry on December 9, 2019.

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San Francisco’s Legacy Business Program is the first-of-its-kind in the U.S. The program supports and promotes iconic, small businesses over 30 years in operation that are long-standing pillars of our communities and neighborhoods.

San Francisco Heritage (est. 1971), has protected the city in the face of rapid change by advocating for historic resources, hosting educational programming, and interpreting and preserving cultural heritage. The Legacy Business Program (est. 2015) provides marketing, business assistance, and specialized grants for local small businesses included on the Legacy Business Registry.

Host or Publisher San Francisco Heritage