Health startup de-risking: Uncover the human in healthcare

What is it?

In the rapidly evolving health and technology sectors, the patient/user can often be

overlooked in the midst of priorities and pace. Join Lindsay Perera, a person-centred

strategist and business shaper, and Founder of Pirus Health, in this reflective 90-minute

workshop to learn how understanding the human experience behind the patient/user label

will help expand your evidence base and reduce your risk.

What can I expect?

Discover how knowing more about the human experience can de-risk your start-up by:

• Learning how the patient/user context brings clarity to the ‘problem/solution’
• Recognising that patient/user decisions drive challenges and opportunities for the adoption of a new technology
• Understanding that knowing your value requires knowing the patient/user experience

Workshop highlights

Knowledge building: Expanding your appreciation of the patient/user experience

Interactive discussions: Explore learning through reflective discussions

Apply learning to your business: Discover how you can strengthen your evidence base

What to bring

Yourself and a notepad.

Snacks if needed.

Who will be there?

This workshop is tailored for early founders and those bringing ideas to life within:

• Start-ups creating solutions for patients/users or where the solution will impact the

patient/user experience

• Start-ups at ideation through to pre-Series A funded teams

Host or Publisher CodeBase Edinburgh