HBR Press Presents: Book Event for G.O.A.T. Wisdom

HBR Press presents a book event for G.O.A.T. Wisdom. The authors - Beekman 1802 cofounders Dr. Brent Ridge and Josh Kilmer-Purcell - with be in conversation with Brian Blum, co-host of the Sweat Equity Podcast.

Brent Ridge and Josh Kilmer-Purcell launched Beekman 1802 in one of New York State's poorest counties with no funding, and in the middle of a punishing recession. They didn't have much of a business plan. But they did have some timeless wisdom that Brent's and Josh's parents and grandparents had taught them--the "greatest of all time" principles for good living that can also be used as a foundation for any business.

In G.O.A.T. Wisdom, for the first time, Ridge and Kilmer-Purcell present the twelve principles that made the biggest difference in their entrepreneurial journey, and show how these principles are relevant for anyone ready to defy the odds and grow a brand that matters.

Whether launching your own venture, growing a side hustle, or looking to make a bigger impact on your company, G.O.A.T. Wisdom will give you the tools, the confidence, and the inspiration to build something meaningful and lasting that customers will value and feel they can't do without.

Brent Ridge, MD, and Josh Kilmer-Purcell cofounded Beekman 1802 in 2008 and have lead the company ever since. Prior to his entrepreneurial career, Ridge was Vice President of Healthy Living at Martha Stewart Living Omnimedia. He also built a distinguished medical career as a specialist in geriatric medicine, completing a fellowship at Mount Sinai School of Medicine and joining the faculty there as an assistant professor. He founded the Martha Stewart Center for Living at the Mount Sinai Hospital, one of the world's leading geriatric centers.Josh Kilmer-Purcell is a New York Times bestselling author, with three memoirs to his credit: I Am Not Myself These Days, Candy Everybody Wants, and The Bucolic Plague. Prior to founding Beekman 1802, Josh was an award-winning creative director at several top New York City advertising agencies, serving clients including Delta Air Lines, Absolut Vodka, Target, Nestlé, and Unilever.

Brian Blum is an entrepreneur, content creator, and co-host of the Sweat Equity Podcast. He brings over a decade of experience in e-commerce growth marketing, most recently as founder of Nibble Studios, which was acquired by the Bluebird Group in 2025. Under his leadership, Nibble Studios partnered with more than 115,000 creators in the past year, generating north of 1 Billion views and $150 million in sales for their clients. On social, Brian has an audience of more than 100,000 followers who turn to him for insights on marketing strategy, growth tactics, and the evolving creator economy.

Host or Publisher Harvard Business Review