Harrisburg, PA - EVENTS 101 Workshop

EVENTS 101 is a full-day intensive workshop designed to significantly strengthen success outcomes for organizations, agencies, and businesses that produce events and programs that engage their communities, fans, and other stakeholders.

Based on the long-running program of the same name created at the local level in Virginia, EVENTS 101 is taking that program on the road into Harrisburg and communities throughout America, with a goal of increasing engagement, building organizational capacity, and maximizing fundraising effectiveness for our participants.

EVENTS 101 delivers core topics that develop within your team a powerful foundation of skills and insights needed to envision, produce, and manage successful events. Designed to build organizational capacity and offer a true understanding of the importance of your events, EVENTS 101 transforms your team’s insights into fundamental event production concepts and empowers them to design events that engage your audiences and deliver mission-focused outcomes.

With each topic building upon the previous one(s) and applying your own already-in-place knowledge and experience, our typical schedule include(s):

SESSION 1: DESIGNING & PRODUCING EFFECTIVE MISSION-FOCUSED EVENTS Understanding the true purpose of your event, like a nonprofit fundraising gala, festival, or program, is a crucial first step to accomplishing your objectives. This session paints a big picture perspective for your events, helping you identify what constitutes (and how to achieve!) mission success.

SESSION 2: EVENTS AS ENGAGEMENT: BUILDING RELATIONSHIPS WITH MEMBERS, GUESTS, AND OTHER STAKEHOLDERS Engagement is the secret sauce for your organization, the magical ingredient that gives you the ability to truly connect with your audience. And, as we all know, engagement is the real reason why we produce events in the first place. In this session, we’ll share our Foundation Engagement Model, a proven set of simple to understand points you can easily adapt into your engagement planning.

SESSION 3: 7 STEPS TO SUCCESSFUL VOLUNTEER RECRUITMENT AND RETENTION Have you ever thought, “we can never find enough volunteers?” You’re not alone, but the real issue is retention and relationship-building. Building on our Engagement session, we’ll discuss volunteer motivations, how to cultivate their interest in your organization’s success, and how to create lasting relationships as opposed to incremental volunteerism.

SESSION 4: A ROADMAP FOR EVENT SPONSORSHIP SUCCESS Revenue generation is crucial to organizational and event success. In this session, we will discuss how to develop and build successful sponsorship programs. We will look at how to value your benefits, how to create attractive win/win relationships with sponsors and provide a step-by-step road map on the life cycle of a sponsorship.

SESSION 5: CREATING AND IMPLEMENTING EVENT MARKETING CAMPAIGNS You could create the perfect event or program, but without the right marketing campaign, who will be there to enjoy it? This session focuses on the opportunities and challenges of event/program marketing, the strategies and tactics to be successful, and how to use the passion and FOMO of your potential audience to maximize positive engagement.

SESSION 6: EVENTLAB! This exciting and informative session features our panel of events professionals – EVENTS 101 instructors and guest speakers – brainstorming approaches and solutions to events-production challenges submitted by EVENTS 101 participants in real-time.

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher EVENTS 101 presented by Foundation Events ECC