Growing audiences and driving engagement in B2B publishing, media & events.

B2B publishers and media firms are juggling events, content, subscriptions, and communities to grow audiences and keep them engaged year-round. But what’s actually driving results — and what’s just making more noise?

In this panel, senior marketing leaders who’ve been in the thick of it share real-world insights on what’s working (and what’s not). No fluffy theory — just practical strategies for building connected audience experiences across events and media.

We’ll explore:
🔹 Connecting events, content, and digital products to keep audiences coming back for more
🔹 How to cut through the noise with compelling narratives and storytelling that turn audiences into engaged communities
🔹 What works (and what doesn’t) and how to craft content that actually resonates
🔹 Practical ways to test, learn, and adapt faster (without burning out your team)
🔹 How leading B2B publishers are transforming unknown audiences into loyal, engaged communities

Expect candid, experience-backed insights — plus actionable ideas you can implement right away to sharpen your audience strategy and make your marketing more effective.

Host or Publisher Bright - Strategic B2B Agile Marketing Consultancy