Grow your sales: Unleash Your confidence to close

Close More Sales: Master the Sales Conversation

Winning more business isn’t about being the best talker—it’s about asking the right questions, listening with purpose and confidently guiding prospects towards the right decision.

In this practical workshop, you’ll learn how to structure a professional sales meeting that builds trust, uncovers genuine customer needs and significantly increases your chances of winning new business.

Whether your meetings take place face-to-face, over Zoom, Microsoft Teams or by phone, the principles remain the same. We’ll explore what great sales conversations look like from the moment the meeting begins through to asking for the business.

During this interactive session we’ll cover:

• How to prepare for a successful sales meeting.
• Structuring a sales conversation from start to finish.
• Asking powerful discovery questions that uncover needs, challenges and opportunities.
• Listening more than you speak and capturing the right notes.
• Recognising buying signals and knowing when to move the conversation forward.
• Handling objections with confidence and curiosity.
• When to present a proposal—and when you don’t need one.
• Following up professionally without feeling pushy.
• Different ways to confidently ask for the sale.

You’ll also have the opportunity to practise key parts of a sales conversation, receive coaching and learn from the experiences of other business owners.

By the end of the workshop you’ll have a repeatable framework for running high-quality sales meetings that build trust, overcome objections and convert more opportunities into customers.

Perfect for founders, entrepreneurs and growing businesses who want to improve their conversion rate and leave every sales meeting knowing exactly what happens next.

Pre-event Actions:

To get the most out of this session, please complete the following before attending:

1.Download the NatWest Accelerator App

Available on iOS and Android. This is your hub for resources, updates, and community support.

2. join the Sales Accelerator group in your area by clicking on “Sales Accelerator”, then “join a group”. Choose the location where you will be attending the events.

Once you application has been reviewed, you’ll have access to our exclusive group where you can:

• Ask sales related questions

• Share your Sales goals

• Connect with fellow entrepreneurs

All information used in this presentation you are registering for is produced for information purposes only and is for the sole use of the attendees at the

presentation.

Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a

recommendation by Royal Bank of Scotland, NatWest, Ulster Bank, or any third party. You should seek independent advice in respect of issues that are of

concern to you.

To the maximum extent permitted by law we expressly disclaim all representations, warranties, or assurance of any kind, expressed or implied, that are made to

the accuracy or completeness of the information contained in this presentation and do not accept any obligation to update or correct any information contained

herein.

During the event photographs may be taken on behalf of the host with a view to posting on social media to promote services offered to customers. If you do not

wish to be included in the photographs please notify us.

For the avoidance of doubt Royal Bank of Scotland/NatWest Bank/Ulster Bank does not produce the materials for all presentations. This disclaimer applies equally

to any materials or presentations produced by a third party.

By registering for this event you agree that you have read and expressly agree to the use of your personal data submitted as part of your event registration by

Eventbrite in accordance with their:

• Terms of Service:(https://www.eventbrite.co.uk/help/en-gb/articles/251210/eventbrite-terms-of-service/),

• Data Processing Addendum for Organisers (https://www.eventbrite.co.uk/help/en-gb/articles/429030/data-processing-addendum-for-organizers/); and

• Privacy Policy (https://www.eventbrite.co.uk/help/en-gb/articles/460838/eventbrite-privacy-policy/), which Eventbrite may update from time to time.