Grow Your Sales: Master Customer-Obsessed Selling

📝 Description:

This is the second workshop of our Sales Accelerator. It helps you understand your customers in depth and use this insight to strengthen your sales strategy. You will learn how to build accurate customer personas, validate customer needs, and identify the people who benefit most from your product or service. It gives you the clarity you need to target the right customers, refine your message, and improve your sales results.

Sales Accelerator programme is a 12‑week journey consisting of 6 expert‑led workshops. You may attend the full programme or join individual workshops depending on your needs. The programme supports founders to improve their sales capability by providing structured learning, practical tools, and real examples.

📚 What to expect:

•An introduction to customer‑obsessed selling and why it strengthens your sales performance.•A practical session on creating accurate customer personas and ideal customer profiles.•Exercises that help you validate and test customer needs with real‑world insights.•Real founder stories showing how understanding their customers transformed their sales results.•An Action Lab focused on taking one action to deepen your customer understanding and develop your customer persona.

👥 Why attend:

•Understand how to identify and target the customers who need your solution most.•Learn how to validate customer problems and test assumptions.•Build confidence in using customer insights to inform your sales strategy.•Strengthen your ability to make data‑driven decisions that drive growth.•Leave with a clear customer persona that improves your marketing and sales focus.

🗣️ Our guest speaker:

TBC

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Host or Publisher Royal Bank of Scotland Entrepreneurship