Grow your sales: Master Customer-Obsessed Selling

Schedule

Thu Feb 05 2026 at 10:00 am to 01:00 pm

UTC+00:00

Location

RBS Accelerator Hub | Edinburgh, SC

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In this hands-on workshop, we’ll help you create detailed customer personas that drive your marketing and sales strategies.
About this Event

In this hands-on workshop, we’ll help you create detailed customer personas that drive your marketing and sales strategies.

Description: Using proven techniques, you’ll learn how create your ideal customer profiles, as well as learn from real-world case studies to show you how

they work in practice.

This workshop is your chance to develop a clear understanding of your target audience and use it to make data-driven decisions that fuel business growth.

Book now to secure your space and discover:

• How to build your customer persona

• How to validate and test your customers’ needs

• Real life experience from business founders

• Q&A with experts

This is a great opportunity to laser-focus your sales activities and hear from experts and fellow entrepreneurs on how they identified their ideal customers.

Following each workshop there’s an additional one-hour session to implement actions and learnings with support of your peers and our experienced

Accelerator team. Master Customer Obsessed Selling is followed by an Action Lab session to take one action towards understanding your customer needs &

developing your customer persona.

Pre-event Actions:

To get the most out of this session, please complete the following before attending:

1.Download the NatWest Accelerator App

Available on iOS and Android. This is your hub for resources, updates, and community support.

2. join the Sales Accelerator group in your area by clicking on “Sales Accelerator”, then “join a group”. Choose the location where you will be attending the events.

Once you application has been reviewed, you’ll have access to our exclusive group where you can:

• Ask sales related questions

• Share your Sales goals

• Connect with fellow entrepreneurs


Disclaimer (1.0)

All information used in this presentation you are registering for is produced for information purposes only and is for the sole use of the attendees at the

presentation.

Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a

recommendation by Royal Bank of Scotland, NatWest, Ulster Bank, or any third party. You should seek independent advice in respect of issues that are of

concern to you.

To the maximum extent permitted by law we expressly disclaim all representations, warranties, or assurance of any kind, expressed or implied, that are made to

the accuracy or completeness of the information contained in this presentation and do not accept any obligation to update or correct any information contained

herein.

During the event photographs may be taken on behalf of the host with a view to posting on social media to promote services offered to customers. If you do not

wish to be included in the photographs please notify us.

For the avoidance of doubt Royal Bank of Scotland/NatWest Bank/Ulster Bank does not produce the materials for all presentations. This disclaimer applies equally

to any materials or presentations produced by a third party.

By registering for this event you agree that you have read and expressly agree to the use of your personal data submitted as part of your event registration by

Eventbrite in accordance with their:

• Terms of Service:(https://www.eventbrite.co.uk/help/en-gb/articles/251210/eventbrite-terms-of-service/),

• Data Processing Addendum for Organisers (https://www.eventbrite.co.uk/help/en-gb/articles/429030/data-processing-addendum-for-organizers/); and

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Where is it happening?

RBS Accelerator Hub, 36 Saint Andrew Square, Edinburgh, United Kingdom

Event Location & Nearby Stays:

Tickets

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