Grow Your LinkedIn Company Page: Live Masterclass - EDINBURGH

Build a loyal following, drive engagement, and generate valuable leads with your LinkedIn company page
About this Event

Grow your followers, engagement and leads - without paid ads.

Your LinkedIn Company Page is active.

Content’s going out. But reach is limited, engagement is inconsistent, and it’s not bringing in leads. It’s live, but it’s not doing much.

You know your page could be building more visibility, growing your following, and driving leads. But when you’re managing it alongside everything else, it’s hard to know what to prioritise or how to prove it’s working. So it gets maintained, but not maximised.

This Masterclass gives you a clear, practical approach to make your Company Page perform.

You’ll learn how to:

• Optimise your page so it’s easier to find and stronger at first glance
• Create content that drives real engagement
• Grow your followers using simple, proven methods
• Generate leads directly from your Page without relying on paid ads
• Manage content production without adding to your workload

Built for B2B marketers running the Page as part of a wider role, this is a focused, hands-on session with strategies you can apply straight away.

Who It’s For

This Masterclass is for B2B marketers, comms professionals, and social media managers who manage a LinkedIn Company Page alongside other responsibilities.

Whether your Page is active, underused, or in need of a reset, this session gives you the tools and clarity to make it perform.

Module 1: Optimising Your Company Page

How to create a strong Services and Featured section that builds trust

How to get your Page found more often in LinkedIn search

How to drive traffic using LinkedIn’s Premium Page Features

Module 2: Growing Your Engagement

• How to trigger real engagement on your Company Page
• The psychology behind what makes people interact with content
• How to use the Content ARC to keep your audience consistently engaged

Module 3: Growing Your Followers

• How to turn your followers into a useful, trackable database
• How to grow your followers using the Content ARC
• Three simple and effective ways to get more followers

Module 4: Growing Your Leads

• Why focusing too hard on lead generation can actually stop leads from coming in
• Three ways to generate leads directly from your Company Page
• How to drive web traffic without being penalised by the LinkedIn algorithm

Module 5: Managing Content Workflow

• A simple structure for consistent content creation
• How to create more without adding hours to your week
• Plan and schedule without the overwhelm

Choose Your Pass
🎫 Standard Training Pass

You receive event access, training slides, and resources with clear next steps to get started.

🎫 Premium Training Pass - Digital Course

Includes an additional digital course with a full replay of the training. So you can implement at your own pace and keep building long after the event.

🎫 VIP Training Pass - Personal Training Session

You get everything, PLUS a one-to-one session booked at your convenience after the event. You get a personal plan of action for accelerated results.

Frequently Asked Questions
1. Who is this Masterclass for?

This Masterclass is for anyone running a LinkedIn Company Page who wants to improve its performance. Whether you're a marketing professional, a small business owner, a sales leader, or simply tasked with managing your company's LinkedIn presence, you'll gain practical strategies to drive followers, engagement, and leads.

2. What specifically will I gain from attending?

You will walk away with a clear, actionable plan to transform your LinkedIn Company Page. We'll cover how to attract relevant followers, create content that sparks real engagement, and implement systems to convert page visitors into qualified business leads. This isn't just theory; you'll get practical steps you can use immediately.

3. Is this Masterclass suitable for beginners or more experienced LinkedIn users?

This workshop is designed to benefit attendees at all levels. We cover fundamental optimisation techniques perfect for beginners, while also diving into advanced content strategies and lead generation tactics that will challenge and inform experienced users. Everyone will gain new insights and a structured approach.

4. Is this Masterclass theory-based, or will I get practical, actionable steps?

This Masterclass is highly practical and action-oriented. Our "we teach what we do" philosophy means every module is packed with proven strategies and real-world examples. You'll leave with clear, actionable steps you can implement on your Company Page straight away to see tangible results.

5. Will the strategies work for my specific industry or business type?

Yes, the core principles of LinkedIn Company Page growth, engagement, and lead generation are universally applicable. While examples might vary, the frameworks and tactics you'll learn are designed to be adapted to any industry or business size. Our experts will help you see how these strategies apply to your unique situation.