Greg Hoy at The Trident Cafe

Greg Hoy is a highly prolific, San Francisco-based creative who balances a multifaceted career as a musician, recording producer, label owner, and tech-world recruiter by treating all of his pursuits like putting a band together. Operating under various monikers—most notably the loose collective Greg Hoy & The Boys—the restless artist has issued over 30 albums that channel a raw, 1990s indie-rock aesthetic. Between tireless national tours in a vintage Airstream, Hoy recently followed up his eclectic, 22-song self-titled concept album with Enjoy the View, a caffeinated, propulsive 20-minute rock record captured live by audio legend Steve Albini and mixed by Sylvia Massy.