Greatest of the Mall 2026 - Box Hill

Thousands of Free Bespoke Doughnuts Are Coming to Melbourne This Winter!

Melbourne’s iconic celebration of mall culture, Greatest of the Mall, is back for 2026!

This winter, Vicinity Centres and Melbourne Food & Wine have teamed up with Melbourne food legend Raph Rashid (founder of Beatbox Burger, Taco Truck, and All Day Donuts) to bring you their biggest, most delicious collaboration yet—and it is completely free to attend.

Raph has partnered with local culinary creators to craft a custom, limited-edition doughnut inspired by the unique community and culture of four different Melbourne shopping centres The Glen, Bayside, Broadmeadows Central and Box Hill Central.

Catch Raph on-site from 11:00 AM – 2:00 PM on the dates below to grab one of 600 free doughnuts available each day, and try your luck at the 'Snacc' Spin Wheel to win centre gift cards and prizes!

Box Hill

Dates: Saturday 11 and Sunday 12 July

The Flavour: Yuzu Glaze with Matcha Cream (created with Melbourne Foodie)

Eat & Win Competition

Can't make it to the live pop-ups? You can still get a taste of the action. From Wednesday 17 June to Sunday 12 July, shoppers across all four centres have the chance to win 1 of 5 $500 centre gift cards up for grabs at each location.