Grab Their Attention: Engaging Video Content for Social Media

Overview

This hands-on one-day workshop is designed for anyone who wants to grow their audience, create engaging content, and make social media posts that really connect with others. Blending strategy, practical skills, and easy-to-use tools, the session guides participants from understanding their audience to producing content that connects and performs.

Across the day, participants will learn how to plan achievable and engaging content, create visuals and videos using free and accessible tools, and optimise posts to reach and engage the right people. Through guided exercises, practical tips, and real-world examples, you’ll gain the confidence and know-how to manage social media effectively, save time, and measure what’s working.

Whether you want to build your personal brand, promote your business, or simply use social media more strategically, this workshop offers a practical, engaging and high-impact way to make social media work for you.

What you'll learn...

• Capturing quality visuals - Learn simple techniques for taking photos and recording videos that look polished and professional.

• Editing for impact - Use easy editing tools to enhance your images and videos quickly, making your content more engaging.

• Designing posts that stand out - Apply basic layout, text, and visual hook principles to create cohesive social media posts that grab people's attention.

• Repurposing content efficiently - Discover how to adapt one piece of content across different platforms without extra effort.

• Measuring and improving performance - Learn quick methods to see which posts resonate with your audience, and use insights to make your content even more effective.

Who is this for?

Participants: Gain practical skills to create engaging social media content efficiently, build an audience that matters, and measure success with confidence.

Employers: Benefit from staff who can plan, produce, and optimise content strategically, helping to grow your brand presence online without additional cost or resources.

Why is this important?

In today’s fast-moving digital world, businesses benefit when employees can create high-quality social media content in-house. This workshop equips your team with the skills to produce professional visuals, videos, and posts without relying on external agencies, saving time and cost. Staff gain the confidence to engage audiences effectively, measure what works, and keep your brand visible, consistent, and competitive online.

About the Tutor

An award-winning artist, illustrator, designer, animator, songwriter and digital content creator, Nicholas Stevenson brings industry experience and creative passion to their teaching.

As well as being the Course Leader for our BA (Hons) Digital Content Creation degree, Nicholas co-organises CMYK Festival of Print and Illustration and works with an impressive line-up of industry partners in his freelance practise. Previous clients include Google Arts & Culture, The New York Times, Bloomsbury, Domestika, and more.

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Host or Publisher Hereford College of Arts