Google Ads Rookie Mistakes You Don’t Want to Make (In Person)

You have probably heard different things about advertising on Google; some good, some not so complimentary.

In this beginner level workshop, you can learn about some of Google Ads’ ‘trap doors’ and how to avoid them so your account is profitable.

We will run down ten common and expensive mistakes managing your Google Ads, and how to fix them; including:

· Getting all that data to work for you (and understanding key terms)

· Researching keywords

· Understanding the Campaigns, Ad Groups, and settings

· Setting up for success

· And a few extra surprises

You won’t want to miss this if you are thinking about or managing your own Google Ads account. We’ll get your account converting in no time.

This workshop is presented by David Bird, Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012, and is a recognized digital advertising and promotion expert.

David specializes in managing modest budget, small business Google Ads accounts.

He is certified with Google Ads with specializations in search, display and mobile advertising. He has a Certificate of Achievement in Web Analytics from the University of British Columbia, and has completed coursework in E-Marketing with the Canadian Marketing Association.

Host or Publisher Invest Ottawa Education Centre