Google Ads Essentials: Boost Your Marketing, 1 Day in Ottawa

Group Discounts:

• Save 10% when registering 3 or more participants
• Save 15% when registering 10 or more participants

Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included

This Google Ads – Essential course is designed to equip you with the core skills required to build, launch, and optimize powerful online advertising campaigns. Whether you're a marketer or business owner, you will gain hands-on experience with audience targeting, keyword strategy, and budget optimization to ensure your ads perform effectively. Learn how to track conversions, measure success, and grow your business using the world’s most powerful advertising platform—Google Ads.

Learning Objectives

By the end of this course, you will:

• Create and structure effective Google Ads campaigns from scratch
• Conduct strategic keyword research for high-intent audience reach
• Write compelling ad copy to increase clicks and conversions
• Utilize bidding and budgeting techniques to maximize ROI
• Implement conversion tracking and optimize performance with data insights

Target Audience

• Digital marketers
• Small business owners and entrepreneurs
• Marketing analysts

Why is it right fit for you:

If you're looking to grow your brand visibility, generate qualified leads, or scale your online sales, this Google Ads course is the perfect fit. We not only teach you how to run ads, but also how to measure success and make data-driven decisions. With real-world examples, expert insights, and hands-on practice, this course helps you gain the confidence to manage budgets effectively and achieve superior ad performance. Join us and learn to leverage Google Ads as a strategic marketing tool for long-term business growth.

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Looking to empower your marketing team with Google Ads expertise?

We offer customized in-house training tailored to your business needs. Want to craft industry-specific campaigns or refine your in-house PPC strategy? Our expert trainers can adapt content to suit your goals, ensuring your team gains practical skills to succeed in a competitive digital landscape.

📧 Contact us today to schedule a customized in-house, face-to-face session:

Info: • Importance of PPC in modern marketing
• Overview of Google Ads platforms and networks
• Key terminology and campaign types
• Activity

Info: • Account and campaign structure
• Campaign objectives and settings
• Budget allocation basics
• Exersise

Info: • Understanding keyword intent
• Keyword planning tools
• Match types: broad, phrase, exact
• Hands-on task

Info: • Elements of high-performing ads
• Strategies for effective CTAs
• Ad extensions and optimization tips
• Exercise

Info: • Smart bidding vs manual bidding
• CPC, CPM, CPA explained
• Budget pacing and optimization
• Scenario-based Practice

Info: • Demographic and interest targeting
• Remarketing audiences
• Geo-targeting and scheduling
• Activity

Info: • Installing conversion tags
• Understanding key performance metrics
• Linking Google Ads with Google Analytics
• Activity

Info: • A/B testing ads
• Search term analysis and negative keywords
• Quality Score improvement tips
• Activity

Info: • Creating effective reports
• ROAS and ROI calculations
• Client and stakeholder communication
• Case study

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