Go-To Market Workshops - Part 1: Idea - Market Fit

Managing growth in early-stage startups can be challenging, especially when the path to Go-to-Market Fit isn't clear. Premature scaling is one of the biggest sources of overextension and leads to frustration at a minimum and results in accelerated capital burn, significantly decreasing the runway for your business. In this 3-part workshop, we will utilize a structured framework offers the precision to identify and address growth constraints early, helping progress efficiently from pre-PMF to scaling beyond $20M ARR.

Part I: Idea - Market Fit

IMF is about building the qualitative and quantitative foundation validation for your idea in the market and confirming that the opportunity is worth dedicating yours and your teams time to over the long haul. In order to effectively do this, we will pull from the 16-Step RVNU framework.

Specifically, in this phase we will explore:

1) Hypothesis

• What is the problem your product is solving?
• Develop a testable hypothesis about how this product will solve it
• Use customer interviews to validate and iterate on your hypothesis

2) Market Analysis

• Analyze industry, competitive solutions, market trends, SWOT, etc.
• Develop a UVP that clearly describes how your product stands out
• Interview internal & external parties to validate & pressure test your UVP
• Clearly define your findings and highlight the size of the opportunity and your company’s external positioning

3) Market Sizing

• Find clearly defined market segments where your product has the highest likelihood of demonstrating impact and gaining traction (100 prospects only)
• Build out TAM, SAM & SOM to determine if the size of the opportunity is worth solving

4) Minimum Viable Product

• Define your MVP, don’t worry about the full product buildout
• Share the prototype for feedback and iteration
• Develop initial pricing model/strategy

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