Go-To-Market & Digital Tools: Build a Lean, AI-Powered Revenue Engine

Free hands-on workshop for Sacramento founders and growth teams: turn a disconnected tool stack into a measurable revenue engine.
About this Event

Strategy on paper is not a revenue engine.

Most founders have a plan. Fewer have a system that executes it. Almost nobody has both connected.

Workshop 3 in the StartupSac / Sacramento Entrepreneurship Academy series is a working session in two halves. Al Moffatt builds the go-to-market plan: market analysis, target personas, positioning, distribution, pricing, marketing mix, success metrics, and a year-one budget. Danzell Nunsuch then shows how that plan gets operated, using a four-layer digital stack run by an AI employee instead of five people logging into fifteen tools.

We build it in front of you on one company. KrinosAI, an AI-enhanced dental x-ray product selling to tech-forward general dentists, goes from a blank page to a $3M year-one revenue target with a $450K marketing budget, a defined channel mix, and a stack that generates, qualifies, and books leads without manual work.

The strategy half

• Size the opportunity: industry and category, competitors, trends, geography, seasonality, and total to serviceable to obtainable market.
• Write the positioning statement: for [target audience], [company] is the [category] that provides [value proposition], plus the three to five points of onlyness that defend it.
• Choose distribution (direct or two-step) and pricing (margin business or volume business).
• Build the marketing mix across paid, owned, earned, and shared channels, selectively rather than sprayed.
• Set the metrics that matter: MQL, SQL, CPL, CAC, CVR, AOV, CLTV, ROMI, and ROAS.
• Size the budget: 10 to 20 percent of year-one gross revenue, a 3:1 LTV to CAC ratio, and the tradeoffs behind both.

The execution half

• Layer 1, Intelligence and Signals. SparkToro, Hunter.io, Ahrefs. Buyer research and verified contact data that used to take an SDR a week.
• Layer 2, Orchestration and Agents. Zapier or Make, HyperAgent, Instantly. A form submission triggers a reasoned, personalized reply in under a minute. Sub-minute response lifts conversion 391 percent (Velocify). Wait 30 minutes instead of 5 and the odds of qualifying drop 21 times; the odds of making contact at all drop 100 times (MIT).
• Layer 3, Conversation and Qualification. A web agent that answers technical objections from your approved claim library at 9 PM, then books the demo into Calendly or HubSpot.
• Layer 4, Analytics and Attribution. GA4, Baremetrics, Power BI. One founder dashboard where CPL, CAC, CVR, and ROMI are tracked to the penny.
• AEO and GEO. When AI engines return one synthesized answer instead of ten blue links, the brands cited capture the intent and everyone else disappears. Track your citation share across ChatGPT, Perplexity, and Gemini, and know what to fix when you fall out.

The core shift underneath all of it: from tools humans log into, to tools an AI employee operates.

What you will learn

• Build a complete GTM plan: market analysis, personas, geography, seasonality, and a realistic serviceable obtainable market.
• Write a positioning statement and value proposition using a repeatable formula, with differentiators that survive competitive pressure.
• Choose a distribution and pricing strategy matched to whether you run a margin business or a volume business.
• Build a marketing mix across paid, owned, earned, and shared channels, and know which bets to place first.
• Set the right success metrics for B2B, DTC, or hybrid models, and size a year-one budget you can defend.
• Stand up a four-layer AI stack that finds buyers, responds in under a minute, qualifies leads, and books meetings while you sleep.
• Defend your visibility inside AI answers, where one synthesized response replaces the search results page.
• Read one dashboard that ties every dollar of marketing spend back to pipeline and closed revenue.

What you will receive

Every attendee receives the GTM Tools Reference Guide: Workbook & Implementation Guide, including:

• The full GTM planning framework, with worksheets for market analysis, personas, positioning, distribution, pricing, mix, metrics, and budget.
• The complete four-layer stack, with tool recommendations and cost ranges at each layer.
• A 90-day rollout framework: foundation, activation, then optimization, in the right order.
• Ready-to-use AI prompts for market research, ICP development, prospecting, landing pages, automation, dashboards, and AI visibility audits.
• The KrinosAI case study end to end, so you have a completed example to work against.

Who should attend

• Founders and startup teams preparing a launch or a funding conversation.
• Small-business owners and service providers.
• Marketing, sales, and business development leaders.
• Agencies and consultants supporting client growth.
• Anyone who wants AI and automation working on lead generation, follow-up, visibility, and measurement.

No advanced technical background is required. Bring a laptop if possible, plus a rough idea of the tools you currently use, what you spend each month, and where leads tend to get stuck.

You will leave with a completed planning framework, a tool-stack shortlist, and a clear picture of what a connected, AI-operated revenue engine looks like for your business.

Attending live? We are offering a free 30-minute Tool Stack Audit to 10 attendees. Bring your current GTM setup and leave knowing what to keep, what to cut, and what to delegate to an AI employee.