Global Soccer Tournament Summer Watch Party Series
Schedule
Sun, 14 Jun, 2026 at 10:00 am to Sat, 04 Jul, 2026 at 12:00 pm
UTC-05:00Location
The Laura Hotel, Houston Downtown, Autograph Collection | Houston, TX
About this Event
Join us at The Laura Hotel for a multi-date summer series celebrating international matchdays with watch parties, brand activations, live DJs, and specialty cocktails featuring Modelo, Mi Campo, and Jim Beam. All beverages available for purchase unless otherwise noted.
📅 June 14 – Kickoff Matchday (Game 1)
Time: 10AM–12PM & 4PM–7PM
Partners: Modelo (AM) + Mi Campo (PM)
Kick off the series with all-day bar activations and immersive brand experiences.
Pre Game| 10AM–12PM – Modelo
- Modelo Micheladas served at the bar
- Branded Modelo cart activation
Post Game | 4PM–7PM – Mi Campo
- Mi Campo pop-up booth with spirit sampling
- Signature cocktails available for purchase at main bar
- Branded giveaways (cups, shot glasses, jerseys, sunglasses, hats)
- Pop-up activation continues throughout the week
📅 June 17 – Midweek Matchday (Game 2)
Time: 4PM–7PM
Partner: Mi Campo
An elevated midweek viewing experience featuring:
- DJ + live entertainment activation
- Mi Campo brand ambassadors on-site
- Interactive guest experiences
- Cocktails available for purchase
📅 June 20 – Matchday Double Header (Game 3)
Time: 10AM–12PM & 4PM–7PM
Partners: Modelo (AM) + Mi Campo (PM)
Pre Game| Modelo
- Modelo Micheladas served at the bar
- Branded Modelo cart experience
Post Game | Mi Campo
- Pop-up activation with sampling + cocktails for purchase
- Branded giveaways including cups, hats, jerseys, and sunglasses
- Stadium-style branding enhancements throughout property:
- Exterior booth signage
- Lobby-facing window signage
- Downstairs entrance visibility elements
📅 June 23 – Finale Matchday on The Deck
Time: 4PM–7PM
Partner: Jim Beam
Jim Beam will be the featured partner throughout the series, with activations running through July 11, including Houston matchdays on June 23, June 26, June 29, and July 4.
- Jim Beam pop-up bar with branded backdrop
- Complimentary spirit samples (4PM–6PM)
- Featured Jim Beam cocktails available at pop-up + main bar
- Elevated matchday atmosphere on The Deck at The Laura Hotel
Where is it happening?
The Laura Hotel, Houston Downtown, Autograph Collection, 1070 Dallas Street, Houston, United StatesEvent Location & Nearby Stays:
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