Glasgow Life & Partners Tourism Industry Event

Join us as we review the first year of delivery as part of the Glasgow 2030 Tourism Strategy! We invite professionals from the hospitality, events, and tourism sectors to celebrate our collective achievements.

Event Program:

13:30 - Registration and Networking

• Connect with fellow industry leaders and peers.

14:30 – 15:30 - Plenary Session

Welcome and Year One Highlights:

• Speaker: Susan Deighan, Chief Executive, Glasgow Life
• Topic: Highlights from the first year of the Glasgow 2030 Tourism Strategy and outlook for 2025/26.

Brand Evolution Presentation:

• Speaker: Alex Harvie, Head of Marketing Communications & Destination Marketing, Glasgow Life
• Topic: Introduction to the new Visit Glasgow brand and the updated People Make Glasgow/We Make Glasgow brand.

Future Directions for Tourism:

• Speaker: Vicki Miller, Chief Executive, VisitScotland
• Topic: Key changes and strategic plans moving forward.

Industry Panel Discussion (facilitated by Aileen Crawford, Head of Tourism and Conventions, Glasgow Life):

• Theme: Exploring challenges and opportunities for destination Glasgow

15:20 - Conclusion

• Event wrap-up and final thoughts.

Host or Publisher Glasgow Life Tourism and Conventions