G.I.N. Western Regional Conference, San Diego

Friday

5:00 PM - Registration & Welcome Reception

6:30 PM - Open Session 1

7:00 PM - Session 2

8:30 PM - Artist Showcase

10:00 PM - Closing

Saturday:

8:00 AM - Registration & Continental Breakfast

9:00 AM - Opening Session 3

10:30 AM - Session 4

12:00 AM - Working Lunch (Taco/Nacho Bar)

1:30 PM - Session 5

3:00 PM - Artist Showcase

5:00 PM - Closing

1. From Calling to Craft: Real Artist Development in Gospel Music

Focus: Foundational growth as an artist
Why this panel matters: Many gospel artists are gifted but underdeveloped. This session centers on maturing the gift, not just showcasing it.

Key Discussion Points:

• Developing and protecting your voice (vocally and artistically)
• Finding your sound vs. copying trends
• Understanding your creative identity and musical lane
• Balancing ministry, artistry, and professionalism
• Longevity in gospel music
  

2. From Idea to Impact: Making Great Gospel Music

Focus: Songwriting, production, and performance excellence
Why this panel matters: Great inspiration still needs structure, skill, and preparation.

Key Discussion Points:

• Songwriting for gospel: message, melody, and market
• Choosing the right songs for your voice and calling
• Working effectively with producers, musicians, and arrangers
• Studio preparation vs. stage preparation
• Avoiding common mistakes that weaken great songs

3. Branding, Image & Authenticity: Knowing Who You Are in Gospel Music

Focus: Identity-driven branding (not trend-chasing)
Why this panel matters: Artists are craving clarity, confidence, and authenticity.

Key Discussion Points:

• Branding vs. image: what’s the difference?
• Telling your story clearly and honestly
• Aligning faith, lifestyle, and public presence
• Visual branding, styling, and presentation
• Building trust with audiences while staying authentic

4. The Indie Gospel Artist Blueprint: From Unknown to Sustainable

Focus: Practical pathways to becoming a successful independent artist
Why this panel matters: This directly answers the suggested topic and “must-knows” for new artists.

Key Discussion Points:

• The recommended process to becoming a professional indie artist
• Distribution: how to get your music out the right way
• Understanding algorithms and how streaming really works
• Marketing, promotions, and PR basics
• Touring fundamentals and when to say yes or no
• GIN Certification and industry credibility

5. Digital Ministry & Business Readiness for the Modern Gospel Artist

Focus: Sustainability, protection, and digital reach
Why this panel matters: Gospel artists must be spiritually grounded and business-wise.

Key Discussion Points:

• Social media as ministry, not just marketing
• Digital strategy for gospel artists
• Understanding insurance, contracts, and protecting your brand
• AI in music: benefits, risks, and how to use it wisely
• Preparing for growth without losing integrity

• All participating artists must be registered conference attendees.
• Artists are required to submit one (1) song and a one-sheet in advance for showcase consideration.
  Submissions must be emailed to and are subject to approval.
• Performance length is limited to one (1) song, not to exceed five (5) minutes.
• Pre-recorded music tracks only will be accepted; live instrumentation is not permitted.
• Upon approval, a $100 Artist Showcase fee is required to confirm participation.
• Following each performance, artists will receive constructive feedback from a panel of industry professionals.

Courtyard by Marriott San Diego Airport/Liberty Station

DoubleTree by Hilton San Diego Bayside

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Host or Publisher Mandate Project Impact, Inc.