Gin & Juice: The Block Party

We’re bringing Gin & Juice back for another unforgettable year—bigger, better, and bolder than ever—as we celebrate Roxanne’s 16-year anniversary. This year, we’re taking things to the next level with a full-scale block party experience, activating over 7 venues in total: Roxanne’s, Marie’s Tek Tec, Willie’s Tin Shop Distillery, Willie’s Banquet Room, Smog City Heights, R Media, Bada-Bing Barber Shop, and more.

Check out previous Years

Guests will wander through our open-air market while sipping handcrafted gin cocktails & RTD’s, discovering hidden gems, and vibing to live performances and vinyl DJs spinning throughout the event grounds. What started as a celebration has evolved into a cultural moment—bringing together music, spirits, style, and the Long Beach community in one immersive experience.

What’s New This Year?
We’re leveling up. In addition to our signature gin tastings, we’re expanding our offerings to include vodkas, liqueurs, and ready-to-drink (RTD) cocktails, selzers & etc. giving guests even more to explore, sip, and savor.

Gin & Juice: The Block Party is designed as a multi-environment experience, where each space carries its own identity and energy. From high-energy dance zones to lifestyle-driven activations, every corner of the event is built for interaction and discovery. Featured spaces like Bada-Bing Barber Shop & Central American Hertitage Association (CAHA) at R Media will serve as hubs for culture and connection—blending classic barbershop energy with modern brand engagement.

Our marketing tier system is built to plug partners directly into these experiences. Whether through product integration, interactive activations, or premium placement across our venues, each tier is designed to maximize visibility, drive engagement, and create lasting impressions with a highly engaged Long Beach audience.

Know what’s Happening Next — before everyone else does.

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