Getting to the Heart of the Matter -Leadership, Mindset & M.E.T.A Marketing

A focused workshop on leadership, mindset, and M.E.T.A. marketing for modern business leaders.

Join Alessandro Calzolari, author and marketing psychologist, and Katie Noakes, Founder of Uplift Consulting, for an interactive and insight-led business workshop designed to help leaders and business owners reconnect with what truly drives performance, engagement, and growth.

This focused morning session will explore how mindset, leadership, and M.E.T.A marketing intersect and how understanding people more deeply can transform the way you lead, communicate, and build trust with clients and teams alike.

Through practical insights, real-world examples, and open discussion, Katie and Alessandro will guide attendees through what it really means to “get to the heart of the matter” in business moving beyond surface-level strategy to create meaningful, sustainable impact.

• A deeper understanding of how leadership mindset influences business culture and results
• Insight into M.E.T.A. marketing and why human connection is a commercial advantage
• Practical tools you can apply immediately to your leadership, marketing, and client relationships
• The opportunity to ask questions and engage directly with both speakers

• 10:00–10:15 – Welcome and networking
• 10:15–10:45 – Leadership & Mindset in Practice (Katie Noakes)
• 10:45–11:00 – Q&A
• 11:00–11:30 – Empathic Marketing: Psychology Meets Strategy (Alessandro Calzolari)
• 11:30–11:45 – Q&A
• 11:45–12:00 – Wrap-up and key takeaways

Ideal for business owners, leaders, and professionals who want to strengthen performance by better understanding people, including themselves.

This is an in-person event at Conference Room 3, next to the BIPC, 1st floor of Jubilee, Brighton.

Following the event, the BIPC will send you a feedback form which we would be grateful if you could complete to allow us to monitor the success of our events.

About the Speakers

Alessandro Calzolari is a BIPC expert in Marketing and Consumer Psychology Consulting.
Consumer psychology studies why people buy things they like. Alessandro uses emotional intelligence (EQ) to improve how businesses communicate with their customers, helping to build stronger customer loyalty and engagement.
He combines the latest psychological insights with effective marketing strategies, enhancing client relationships and business growth.
His methods focus on truly understanding and meeting the needs and challenges of the target audience.
Passionate about the power of emotional intelligence in marketing, Alessandro demonstrates how it can revolutionise marketing strategies and boost client satisfaction, turning customers into strong supporters of the brand.

Kate Noakes is a CPCAB-qualified Person-Centred Therapist and Leadership & Culture Development Coach who works at the intersection of personal growth, leadership and organisational culture. Through her therapy and coaching practice, Kate helps individuals and groups explore the internal models they’ve built for life — how they think, relate and lead — and how meaningful growth begins from within, engaging both head and heart.With a focus on culture and character, Kate supports leaders to shape environments that deliver results while also prioritising wellbeing, emotional intelligence and human connection. Her work enables leaders to build healthier relationships, stronger cultures and organisations that serve both people and purpose. Once this level of awareness is developed, perspective shifts — and there is no going back.

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W hat if I don't live / have my business in Sussex?

Find your local BIPC here to find out how they can help you: https://www.bl.uk/business-and-ip-centre/national-network

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FAQs

What is your cancellation policy?

The majority of our events are free, but places are often limited - especially for in-person events, therefore please make sure you cancel your place, if you are unable to attend. You can cancel through your Eventbrite booking or emailing [email protected].

Can I attend if I'm not a member of the library?

Absolutely! Any Sussex based business/ person with a business idea is welcome. Though we always recommend joining the library as it's free and will make accessing our databases, books and publications much easier.

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