Getting To Grips with Digital Advertising

Name: Getting To Grips with Digital Advertising
Start: 2026-06-04T10:00:00+01:00
End: 2026-06-04T13:45:00+01:00
Location: Digital Media Centre, County Way, S70 2JW Barnsley, United Kingdom

Schedule

Thu Jun 04 2026 at 10:00 am to 01:45 pm

UTC+01:00

Location

Digital Media Centre, County Way, S70 2JW Barnsley, United Kingdom | Barnsley, EN

There are lots of ways to advertise your business online, from search engine ads to paid social media. In this session, we’ll look at the most common digital advertising options, including Google PPC, so you can make an informed decision about what’s right for your business.
The main focus will be on Meta Ad Manager (used for Facebook and Instagram ads), giving you a clear understanding of how it works and how to set up effective, affordable campaigns that reach your ideal customers.
We’ll cover:
• What makes paid ads different from organic posts
• An overview of different digital ad platforms – including Google Ads – and how they work
• How Meta Ad Manager works (with a live demo)
• Setting objectives and choosing your audience
• Tips for creating great adverts to improve your return on investment
• Measuring success and tweaking campaigns
• Plenty of opportunities to ask questions and get tailored advice in a supportive environment