GetSmART! Artful Branding & Marketing

This workshop is for creatives who are interested in learning better marketing skills and building a recognizable brand.

Join us in person or online for a learning experience that delves into the world of branding and marketing yourself as an individual artist. This workshop is designed for creatives who are ready to elevate their marketing skills and build a recognizable brand in today's competitive art market.

This workshop will cover essential marketing strategies tailored specifically for artists, including how to craft compelling content, design branding with connectivity that resonates with your target audience, and build a strategy that merges branding and marketing. Participants will tackle skills, including identifying personal uniqueness, defining your audience, developing a unique voice and/or style and measuring results. Essentially, attendees will explore ways to create a strong personal brand that reflects their creative vision, values, and artistic journey.

Registration is required for this event, and we recommend attending in person.

About our facilitator

Maximiliano Dominguez is a creative entrepreneur, fashion designer, interdisciplinary artist, and community organizer. His visual arts exhibitions include “Rose Garden: Life in Bloom,” which was a multisensory experience dedicated to passion, pain, beauty and human enlightenment. He is the creative entrepreneur and founder of La Rosa Collective, Rose Garden Market & Co., Forever Thrifted Vintage Market, La Rosa Antigua, and RAIZ.

As a creative entrepreneur, Dominguez uses his creative ventures to create social change, equity and opportunity in his community and has connected all disparate works by creating successful branding techniques. He was chosen as a future leader for change in 2022.

Dominguez is an arts supporter, organizer and educator. He developed and presented an educational model to help youth and adults develop ideas for business, brand and social impact. He has been a public speaker for ArtLinks, the statewide arts conference, CACHE in Northwest Arkansas, and a Spanish-language business workshop series dedicated to the arts offered via the Arkansas Arts Council and the University of Arkansas at Little Rock. He is a trained facilitator for Mid-America Arts Alliance, a regional arts organization.

• What: GetSmART! Artful Branding & Marketing
• When: 6-8 p.m. Dec. 10
• Where: Rose Garden Market & Co. Café (hybrid via Zoom)
• Who: For creatives who are interested in learning better marketing skills and building a recognizable brand.
• Cost: Free

This workshop is sponsored by the Arkansas Arts Council and in collaboration with Rose Garden Market & Co., which provided the venue space. For online participants, all registrants will be sent a Zoom link if they can only participate online. For more information, please email [email protected].

Host or Publisher Arkansas Arts Council