Get to Grips with Canva.com & AI

Does the thought of "keeping up" with design and AI make you want to close your laptop? You aren't alone. This workshop is designed specifically for those who want to stop feeling left behind and start using these "super-assistant" tools to grow their business with confidence. Led by Sofia, a Marketing Architect and Expert Digital Marketer, this is a "doing" session where we move past the theory and get stuck into the creative process.

We’ll start from the very beginning, ensuring you have a solid foundation to build your brand’s visual identity. You will learn how to:

• Navigate the Dashboard: Get comfortable with the toolbar and understand every icon so you never feel lost.
• Use Templates Like a Pro: Learn to choose and edit pre-designed templates to make them uniquely yours.
• Branding Basics: Discover the power of fonts, colors, and "elements" to make your product illustrations pop.
• Work with Imagery: Learn to upload your own photos and swap them into designs effortlessly.
• Make it Move: Add professional animations to your photos and text to grab attention on social media.

Artificial Intelligence isn't just a buzzword; it's a way to save hours every week on repetitive tasks. We will demystify these tools and show you how to:

• Choose Your Platform: Test out the differences between ChatGPT and Gemini to see which one speaks your language.
• Find Your Voice: Use AI to create a consistent brand voice tailored specifically to your business.
• Plan a Month in Minutes: Generate a 30-day content calendar that alternates between educational, promotional, and "behind-the-scenes" posts.
• Repurpose with Ease: Learn to turn one long-form idea into five different formats for Instagram, LinkedIn, and more.
• Work Smarter: Use strategic prompts to identify your ideal customer and their biggest challenges.

This isn't a rigid lecture. It’s an interactive, small-group environment where your questions are encouraged. Whether you are a total beginner or have dabbled in AI but want more "messaging clarity," you’ll leave with a clear marketing strategy and the skills to execute it.

Ready to get this party started?

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