GET. KEEP. SELL. Your Listing System Inside Claude
About this Event
🏠 Most agents are using AI to write listing descriptions. That is the smallest thing it can do for you.
The real leverage is everything around the listing: the CMA you build before the appointment, the market report you send the seller every week, the listing presentation you walk in with, and the conversation you have when the property has been sitting and nobody is calling.
This class shows you how to do all of it inside Claude, using your MLS data and your ShowingTime data. I build every piece of it live on screen, start to finish, with nothing pre-baked.
💻 HOW THIS RUNS
I drive. Everything happens live on the screen and you follow along with what I am doing. Bring a laptop if you want to work in your own Claude while you watch, but it is optional and nothing is required.
Being straight with you so nobody is surprised: this moves fast and I will not be stopping to troubleshoot individual setups. If you get stuck or your laptop fights you, watch the rest and grab me afterward. You are getting everything anyway.
🔍 GET LISTINGS: SHOW UP WITH SOMETHING NOBODY ELSE BROUGHT
You will watch a full CMA get built from scratch, plus the listing presentation that comes out of it.
- Turning raw MLS data into a defensible price range
- Pulling the competition apart so you can explain it in plain English
- Building a listing presentation that answers the seller's real question
- Anticipating the objection before the seller says it out loud
📊 KEEP LISTINGS: GIVE SELLERS A REASON TO TRUST THE PLAN
Sellers do not get nervous because the market is slow. They get nervous because nobody is telling them what is happening.
- Building a clean, client-ready market report the seller actually reads
- Turning weekly market movement into a short, useful update
- Explaining showings, feedback, and competition without sounding defensive
- Making the same report repeatable so it takes minutes, not hours
💰 SELL LISTINGS: THE ONE THAT IS SITTING
Most agents in the room will have one of these right now. This is the part people come for, so we spend real time on it.
Two sources, put together into something a seller can actually act on:
- Your full MLS export. All 300 plus columns, not a trimmed view. I will show you why that one habit changes what you can do with the data.
- Your ShowingTime data, including the InfoSparks market stats. Months of supply, days on market, and price per square foot in that exact area, plus what is actually happening on the listing itself: how many showings you got and when they dropped off.
Then I turn it into the conversation you have to have:
- Building the price argument on sold data. Active listings are not comparable data and should not drive the analysis.
- Recommending a price range instead of a single number, and why that lands better with a seller
- Pulling a list of the buyer agents who actually put a buyer under contract in that price band, so you have a real call list
- Walking into the price conversation with evidence instead of an apology
🎁 YOU LEAVE WITH MY ACTUAL SKILLS. NOT A HANDOUT.
A skill is a saved set of instructions that makes Claude run a specific job the same way every time. Instead of typing a long prompt and hoping, you tell Claude to run the skill and it does the whole thing.
I am giving away the real ones I use for agents, not simplified demo versions. You install them and they work.
- The CMA builder
- The InfoSparks market activity report
- The seller market report
- The listing presentation builder
- The stale listing and price strategy analyzer
- The showing activity and buyer agent pull
🔁 FROM INSIGHT TO HABIT: MAKE IT A WEEKLY PRACTICE
Nate Lappegaard of LUX closes the class with the part most training skips. You will pick one thing from the class, turn it into a specific client-facing action, and build a weekly routine around it with a simple way to check your own follow-through.
✅ WHAT YOU WALK OUT WITH
- The skills above, yours to keep and use on real listings
- A clear picture of how a CMA, a market activity report, and a listing presentation actually get built, start to finish
- A plan for the listing you already have that is not moving
- One routine you can start the same week
- An open invitation to book a one-on-one with Jerad to get it all running on your own computer
👥 WHO THIS IS FOR
Listing agents, buyer agents who want listings, team leaders, and anyone tired of hearing about AI without seeing it do real work. Open to every real estate agent in Colorado. Any brokerage, any experience level, all welcome.
You do not need to have taken a previous class, and you do not need to already use AI. If you have never opened Claude before, you are exactly who this is for.
🤝 STUCK AFTER CLASS? THAT IS THE POINT OF ME BEING HERE.
If you leave wanting this running in your own business and you are not sure where to start, message me and we will book a one-on-one to get you set up. That offer is real and it is free. It is the most useful thing I do for agents.
❓ FREQUENTLY ASKED QUESTIONS
Do I need any AI experience to attend?
No. This class assumes you have never used Claude. If you already use it, you will still pick up the listing workflows and the skills.
Do I have to bring a laptop?
No. This is a live demo and everything happens on the screen. Bring one if you want to poke around in your own Claude while you watch, but plenty of people will just take notes.
Do I need my MLS or ShowingTime login?
Not to attend. I am pulling from my own data on screen. If you want to run the same thing on your own listing while you watch, bring your REcolorado and ShowingTime logins. Otherwise just watch and run it later with the skills you are taking home.
Do I need a paid Claude account?
Not to attend, and not to follow most of the class. The skills I am giving away do run best on a paid plan. Come either way, see whether it is worth it to you, and I will help you sort out the setup afterward.
What if I want help getting this running on my own computer?
Grab me after class or message me and we will book a one-on-one. That is free and it is genuinely the most useful thing I do for agents.
What exactly is a skill?
A saved set of instructions that makes Claude do a specific job the same way every time. You install it once and then just ask Claude to run it. You are getting the real ones I use, not demo versions.
Is this really free?
Yes. No cost, no pitch, no ticket price.
Do I have to be with a specific brokerage?
No. Open to every agent in Colorado regardless of where you hang your license.
Will this be recorded?
No. The skills and workflows go to everyone who attends, so come and get them.
What if I register and cannot make it?
No problem, and no penalty. Cancel your ticket so the seat opens up for another agent, and watch for the next one.
Will there be more classes like this?
Yes. I teach ten or more classes a month across the Colorado real estate community. Follow my Eventbrite organizer page to catch the next one.
🎓 Instructor & Host
This workshop is hosted and taught by Jerad Larkin, Account Executive with Chicago Title of Colorado. Known as a marketing consultant who happens to sell title insurance, Jerad helps real estate professionals grow their business through digital marketing, video, social media, and the latest AI tools. He teaches 10+ classes and workshops a month across the Denver real estate community.
🤝 Also Presenting
Nate Lappegaard, Director of Broker Success at LUX, closes the workshop with the piece that makes everything else stick: taking one thing you learned and turning it into a weekly routine you actually run. Nate spends his time helping brokers build real operating systems for their business, and he is the reason this workshop ends with a plan instead of just a good afternoon.
Where is it happening?
Event Location & Nearby Stays:
USD 0.00
