Generative Artificial Intelligence: Your Competitive Edge in Marketing in Bogota with Pedro Moreno

Today, data-centric AI is becoming a strategic necessity. Business transformation driven by machine learning is redefining decision-making while effortlessly creating personalized experiences. In this masterclass, we will explore theoretical foundations as well as conduct practical demonstrations to fully understand the potential to redefine marketing processes and campaigns, unlocking significant competitive advantages for businesses. Join us now to explore the keys to this transformative technology.

This is not just a class; it's an opportunity to connect with the vibrant IE Colombia team. Network with potential future classmates and witness firsthand how IE University cultivates unconventional thinking, sparks creativity, and integrates hands-on learning with academic excellence.

Event Details:

• Date: Wednesday, September 11th, 2024
• Time: 6:00 pm – 7:00 pm
• Venue: WeWork Bogota, carrera 11b #99 - 25

About the Speaker

Pedro Moreno de Los Ríos is a senior consultant in Digital Transformation and Marketing Technology, with a wealth of experience in top-tier organizations like Atos, The Walt Disney Company, and Ogilvy & Mather, as well as SMEs and start-ups. Passionate about designing impactful experiences for hyper-connected prosumers, Pedro is a PhD candidate in communication and technology and teaches at some of Europe’s leading universities and business schools. Celebrated for his teaching excellence over the past decade, he currently directs the IEU Tech Lab and is a member of the IE Immersive Learning Panel.

Host or Publisher IE Colombia