Generative AI Creative Marketing | 1 Day Workshop in Canberra
About this Event
About This Course
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks provided throughout the day
If you would like weekend training sessions, kindly reach out to us at [email protected] for availability and scheduling.
Why This Course Matters Today?
Generative AI is rapidly changing the way organizations create content, build brands, and engage customers. This practical workshop equips professionals with the knowledge and confidence to use AI responsibly while preserving creativity and strategic thinking. Led by an experienced trainer, the program combines industry best practices, practical frameworks, case studies, and hands-on activities to help professionals improve marketing effectiveness, increase productivity, and create high-quality content with greater speed and consistency. Every topic is designed to provide practical workplace value that can be implemented immediately after the training.
What You Will Walk Away With:
- Understand Generative AI concepts for marketing and design.
- Create AI-assisted content and visual assets.
- Apply prompt engineering for better creative results.
- Plan AI-enabled marketing campaigns.
- Improve productivity using AI workflows.
- Adopt AI responsibly in business.
- Develop an AI action plan for the workplace.
Who Should Attend?
- Marketing Managers
- Digital Marketing Professionals
- Brand Managers
- Graphic Designers
- Content Creators
- Social Media Managers
- Business Owners
- Entrepreneurs
- Creative Agencies
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Want to train your entire team?
This workshop can be customized for your organization's objectives, industry, and business challenges. Case studies, exercises, and examples can be tailored to your workflows, making learning more relevant and immediately applicable.
📧Ready to bring this powerful workshop to your team? Contact us at [email protected] to schedule your customized in-house session.
Agenda
1. Generative AI Fundamentals for Marketing & Design
Info: • Understanding Generative AI and business applications
• AI trends influencing marketing and creativity
• Responsible and ethical AI usage
• Icebreaker
2. AI-Powered Content Creation
Info: • Creating marketing copy and blogs
• Developing social media and email content
• Improving content quality with prompts
• Hands-On Activity
3. AI for Creative Design & Visual Branding
Info: • Generating marketing visuals
• Maintaining brand consistency
• Creating presentations and promotional assets
• Role Play
4. AI for Digital Marketing Campaigns
Info: • Planning AI-assisted campaigns
• Personalizing customer communication
• Using AI insights to improve performance
• Case Study
5. Prompt Engineering for Marketing Professionals
Info: • Writing effective prompts
• Refining prompts for better outputs
• Building reusable prompt templates
• Simulation
6. AI Productivity for Marketing Teams
Info: • Automating repetitive tasks
• Accelerating research and planning
• Improving collaboration
• Group Discussion
7. Building an AI-Enabled Marketing Strategy
Info: • Identifying AI opportunities
• Developing an AI adoption roadmap
• Measuring business value
• Workshop Exercise
Where is it happening?
Event Location & Nearby Stays:
AUD 810.27 to AUD 1002.98
