Gateway to China: E-commerce Market Insights (Calgary Stop)

Schedule

Thu Feb 26 2026 at 09:15 am to 04:30 pm

UTC-07:00

Location

Rosebud Room, McDougall Centre | Calgary, AB

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Connecting Canadian Brands with China’s Digital Future
About this Event

The Trade Commissioner Service, in collaboration with the Government of Alberta and Calgary Economic Development, is pleased to invite you to an upcoming China E-commerce Market Briefing and B2B Session. This event will feature a group of China market experts, including leading e-commerce platforms, distributors, and service providers, all interested in partnering with Canadian companies to bring Canadian consumer products, natural health products, and agri-food products to the Chinese market.

Whether you are already active in China and seeking new growth opportunities, or just beginning to explore China as part of your future expansion plans, this session offers a unique opportunity to connect with key stakeholders and gain actionable insights on how to successfully approach this dynamic and fast-growing market.


Registration Reminder

Please complete your registration no later than February 1, 2026.

Kindly note that the China Market Briefing and the B2B Session require separate registrations. If you plan to attend both portions of the event, please ensure you select both ticket types when submitting your RSVP.

Important Notes for Participants

  • Eligibility for the Market Briefing
    The China Market Briefing is primarily intended for Canadian brand owners, distributors, and retailers in the Consumer Products, Natural Health Products, and Agri‑food sectors.
    Due to venue capacity, the organizers reserve the right to review and adjust registrations as needed.
  • B2B Session Confirmation
    Participation in the B2B Session is subject to final confirmation by the TCS team, based on meeting alignment.
  • B2B Preparation
    For the afternoon B2B Session, we encourage participants to bring:
  • A selection of your best product samples to showcase during the 1‑on‑1 meetings; and
  • Any brand introduction materials you wish to provide to the Chinese delegation.

Le Service des délégués commerciaux, en collaboration avec le gouvernement de l’Alberta et Calgary Economic Development, a le plaisir de vous inviter à une séance d’information sur le commerce électronique en Chine, suivie d’une session B2B. Cet événement réunira un groupe d’experts du marché chinois, comprenant des plateformes de commerce électronique, des distributeurs et des prestataires de services spécialisés, de premier plan et intéressés à établir des partenariats avec des entreprises canadiennes afin d’introduire sur le marché chinois des produits de consommation, des produits de santé naturels et des produits agroalimentaires canadiens.

Que votre entreprise soit déjà présente en Chine et à la recherche de nouvelles occasions de croissance, ou qu’elle commence tout juste à envisager ce marché dans une perspective d’expansion future, cette séance vous offre une occasion unique d’échanger avec des acteurs clés et d’obtenir des renseignements concrets sur la manière d’aborder avec succès ce marché dynamique et en pleine croissance.



Rappel d’inscription

Merci de compléter votre inscription au plus tard le 1er février 2026.
La séance d’information et la session B2B nécessitent deux inscriptions distinctes. Si vous participez aux deux, veuillez sélectionner les deux types de billets dans votre RSVP.


Notes importantes
  • Admissibilité à la séance d’information

La séance d’information s’adresse principalement aux marques, distributeurs et détaillants canadiens de produits de consommation, de produits de santé naturels et de produits agroalimentaires.
En raison de la capacité limitée, les organisateurs se réservent le droit d’ajuster les inscriptions.
  • Confirmation de participation à la session B2B

La participation à la session B2B sera confirmée par l’équipe du SDC, selon la pertinence des rencontres.
  • Préparation pour la session B2B

Pour la session B2B, veuillez apporter :
  1. une sélection d’échantillons de vos produits;
  2. des documents de présentation de votre marque destinés à la délégation chinoise.

Agenda

🕑: 09:15 AM - 09:30 AM
Registration & Networking

Info: Kickstart the day by connecting with peers and industry experts.


🕑: 09:30 AM - 09:50 AM
Opening Remarks & Welcome

Info: Introduction to TCS, GOA, CED, GCN, and an overview of doing business in China.


🕑: 09:50 AM - 10:10 AM
Unlocking China’s E-Commerce Landscape
Host: Redfern Digital

Info: Gain insights into the latest trends and opportunities shaping China’s digital marketplace.


🕑: 10:10 AM - 10:30 AM
Managing Market Complexity: Working with TPs
Host: WPIC Marketing

Info: Understand the role of Trade Partners and how to overcome operational challenges.


🕑: 10:30 AM - 10:45 AM
Case Study: Distributor–Brand Collaboration for Market Launch
Host: Shenzhen ZSZP Technology

Info: Learn practical steps and best practices for working with brands to successfully launch in China.


🕑: 10:45 AM - 11:15 AM
Panel Discussion: Winning Strategies for China Market Entry

Info: Hear from seasoned experts on what it takes to thrive in this dynamic market.


🕑: 11:15 AM - 11:30 AM
Interactive Q&A and Closing Remarks
🕑: 01:00 PM - 01:30 PM
Registration for B2B
🕑: 01:30 PM - 04:30 PM
B2B session
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Where is it happening?

Rosebud Room, McDougall Centre, 455-6 Street Southwest, Calgary, Canada

Event Location & Nearby Stays:

Tickets

CAD 0.00

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Consulate General of Canada in Shanghai

Host or Publisher Consulate General of Canada in Shanghai

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