Game Changers: The Rise of Women’s Sports & Storytelling

Stadiums are sold out, ratings are hitting historic highs, and the fans and conversations have never been louder. Women's sports aren't just having a moment, they're rewriting the rules of the game entirely.

Hosted in partnership with Game Changers: The Rise of Women’s Sports & Storytelling explores how storytelling, branding, and media strategy have helped elevate women’s sports from niche coverage to mainstream influence. Hear directly from the leaders changing the game in real time as they share how communications professionals are changing narratives, growing audiences, and inspiring the next generation of fans and athletes.

What You’ll Learn

Get practical takeaways you can apply at your organization, including:

• Brand Building: Explore how teams and leagues turn their values into a brand identity that fans can rally behind
• Content that Wins: Discover what’s working across channels—and why it drives engagement and growth
• PR Playbook: See how comms teams land the right headlines, steer the story, and keep the spotlight on after the final buzzer (and how to run the same plays)

Registration closes March 19, 2026.

Where:
Second Harvest Food Bank of Central Florida
411 Mercy Dr, Orlando, FL 32805

Time: 8 – 9:30 a.m.

Price:
PRSA Orlando/WISE Orlando Members: $30, Non-Members: $45, Students: $15

Parking Information:
On-site parking is available

PRSA Orlando Gives Back: Attendees are encouraged to bring non-perishable food donations to support Second Harvest Food Bank of Central Florida.

Visit PRSAOrlando.org for more information.

Know what’s Happening Next — before everyone else does.

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Host or Publisher PRSA Orlando