GA4's Impact on Social Media Attribution and Reporting with Matt Robinson

Join us for an exciting event featuring delicious heavy hor'dourves from Rodney Scott's BBQ!

We'll be diving deep into GA4, the latest version of Google Analytics, and exploring its profound impact on social media attribution and reporting. Discover how GA4 can provide valuable insights into the effectiveness of your social media marketing efforts.

Don't miss this opportunity to enhance your understanding of data analytics and optimize your social media strategies. RSVP now to secure your seat!

Meet Our Speaker - Matt Robinson

Matt is a native of Dothan, Alabama. He attended the University of Alabama and earned a degree in Advertising, which proved to be a solid foundation for his career in the communications industry. Matt has worked for publishers, sports verticals, and agency roles, and is currently the Digital Advertising Manager at Uptick Marketing in Birmingham.

In this role, he works closely in paid social media, developing and executing strategies for clients in all social platforms. He is on a mission to help rid the internet of false information and 'noise' by smarter web design & giving accessibility and a voice to people who don't know how to use digital tools.

Outside of work Matt likes a lot of things that look like work: web design, reading, parenting, and gardening, and has been trying to start a band for over 25 years.

? Whether you're a current member or a potential member, this is an excellent opportunity to expand your professional network and meet like-minded individuals in the advertising, marketing, public relations, and social media marketing industries in the Birmingham, AL area.

? Don't miss out on this unique opportunity to connect with fellow professionals and support your professional organization!About the Birmingham Social Media Club

Founded in 2023, the mission of the Birmingham Social Media Club is to support and promote the social media profession through professional education, networking, community service, ethics, quality and creativity.

The Birmingham Social Media Club plays a unique role in our local social media creative, marketing and advertising community because we strive to maintain a strong network through industry knowledge and education, creative recognition, and opportunities for idea exchange, for both the businesses and individuals who make up the social media professional community in the Birmingham area.

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