Future-Proofed Marketing: You, Me, & Our Cyborg Audiences

Your brand’s target audience is no longer human. They are hooked into the always-on digital landscape via their phones, TVs, laptops, cars, smart homes, shopping loyalty programs, and more. One could argue we are all cyborgs now. So, what does this evolution mean for marketing at-scale?

Join Greg Swan, Senior Partner at FINN Partners, for an engaging exploration of the latest trends in digital & social, AI, and influencers to unpack how these changes are impacting increasingly digital-first audiences and what to do about it. Even robots can be reached! Note: This session is for humans but robots and A.I. assistants are welcome.

About Greg
Greg Swan is a senior marketing leader at FINN Partners who blends experience with creative, digital and social advertising, content strategy, PR, and emerging technology for startups, Fortune 500 companies, and all sizes in between. Greg is a frequent speaker on the future of marketing and authors a weekly newsletter, Social Signals, that boasts thousands of subscribers. And ask him about his fax machine. Seriously.

Improving is a modern digital services company that offers IT consulting, software development, and agile training across the globe.

8:00 am - Networking/Coffee & Breakfast (bagels, cream cheese, & bacon)

8:25 am - Welcome/Announcements

8:30 am - Presentation

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